The rules of New Sustainability
Big data and a new approach to transparency are turning traditional ideas about sustainable business on their head. As companies are racing to meet sustainable development goals, the New Sustainability takes a 360-degree view on the matter.
“Our house is on fire.”
The New Sustainability
Let’s talk about solutions
I don’t think the ‘doomsday’ message is helpful. We need to talk about solutions.
A single standard
Some businesses have begun holding governments and administrations accountable, by reinforcing international agreements and new sustainable frameworks.
An inconvenient truth becomes public
The reputation laundry
Transparency has driven companies to incorporate more sustainable thinking into their core models.
From black to green economy
There are leaders who are very comfortable taking a stand on what the future looks like. They are what I would term future makers, not future takers.
Sustainability drives success
Investors are seeing sustainability as an indicator of likely business success over the longer term.
While equity investors track enhanced returns from investments in ESG-focused companies in ways they often weren’t before, Toby Heaps and Lars Peter Lindfors both point out the need for thorough auditing. “We’re part of that drive to radical transparency,” Heaps says. “And companies such as Neste, to their great credit, have been completely transparent, even when they first switched and had to use some palm oil. They were transparent about it.”
We’re part of that drive to radical transparency. And companies such as Neste, to their great credit, have been completely transparent.